October 25, 2026·27 min read

Netflix, Inc. (NFLX), Financial Analysis

Insights derived from analysing SEC filings. Independent analysis, not a publication of the SEC.

Figures are read from the Forms 10-K for FY2021 to FY2025, the Forms 10-Q for Q1 2025 to Q3 2026, the Forms 8-K with all their exhibits, incl. the quarterly shareholder letters (Ex 99.1), the WBD merger agreements (Ex 2.1) and credit agreements (Ex 10.1 to 10.3), the Forms 425 deal materials, the proxy statement of 2026 and the Form 8-K Item 5.07 vote results, Schedules 13G and Forms 3, 4 and 144 on the record for central index key 1065280, together with the comparable filings of six peers. Accession numbers for every filing used appear in the Sources appendix. Market prices are closing prices of 23 October 2026.

Revenue Q3 2026
$12.9bn
+11.8% on Q3 2025
Operating margin Q3 2026
34.6%
Q3 2025 28.2% incl. $619m Brazil tax charge
Free cash flow TTM
$11.4bn
22.9% of revenue
Buybacks 9M 2026
$10.7bn
diluted shares (3.3%) year on year
Market value
$270bn
P/E TTM 19.0x; 22.4x excluding fee
Key findings
  • Q3 2026 revenue $12.9bn, +11.8% (+11% F/X neutral), against +17.2% in Q3 2025; Q4 2026 guidance $13.4bn, +11.5%.
  • Q3 2026 operating income $4.5bn, +37%; margin 34.6% against 28.2% in Q3 2025, which carried a $619m Brazil tax charge. FY2026 margin guidance 31.5%.
  • Advertising guidance cut to about $2.7bn for FY2026 from about $3bn; ad revenue rose $864m in 9M 2026. Ad tier extends to 15 more countries from March 2027.
  • TTM EPS $3.46 includes the $2.8bn Warner Bros. Discovery termination fee received in Q1 2026; excluding it, TTM EPS is about $2.94.
  • Capital returns: $10.7bn of buybacks in 9M 2026, 130.3m shares; $22.3bn authorization remaining; FY2026 FCF guidance about $12.0bn.
  • Shares closed at $65.78, 43.6% below the 52 week high of $116.73. Base case (11% revenue CAGR, 35% margin, 22x P/E) implies $115 in three years; best case $181, worst case $58.

1 Revenue & Business Model

  • One operating segment, streaming. Revenue comes from membership fees and advertising; DVD revenue ended in 2023. Membership counts and revenue per membership stopped being reported in 2025; revenue and operating margin are the stated primary metrics.
  • Revenue FY2021 $29.7bn to FY2025 $45.2bn, a 11.1% CAGR; TTM Q3 2026 $49.7bn. FY2026 guidance $51.1bn, +13%.
  • Q3 2026 by region: UCAN $5.6bn (43.7%), EMEA $4.1bn (31.9%), LATAM $1.6bn (12.4%), APAC $1.5bn (11.9%). F/X neutral growth slowed in every region between Q4 2025 and Q3 2026.
  • Advertising: over $1.5bn in FY2025, guided to about $2.7bn in FY2026, about 5% of revenue; the ad plan took over 60% of Q1 2026 sign ups in ad markets.
  • Memberships: 301.6m paid memberships at FY2024; the company passed 325m during Q4 2025. Plan prices ranged from $1 to $37 per month equivalent at FY2025.
  • Content: amortization $16.4bn in FY2025; cash content spend $17.7bn, 1.08x amortization (guided about 1.1x in FY2026). Content obligations $25.2bn at 30 Sep 2026, of which $19.6bn off balance sheet.
  • Currency: 56% of FY2025 revenue in currencies other than the US dollar, against 31% of operating expenses.
Figure 1.1 Revenue and operating margin, FY2021 to TTM Q3 2026
Figure 1.2 Revenue by region, quarterly ($bn)
Figure 1.3 Paid memberships at year end (m); reporting ended in 2025
Table 1.1 Content economics, FY2021 to FY2025
MeasureFY2021FY2022FY2023FY2024FY2025
Content amortization ($bn)12.214.014.215.316.4
Cash content spend ($bn)17.516.713.117.017.7
Cash spend to amortization (x)1.431.190.931.111.08
Licensed content amortization ($bn)8.17.77.17.78.7
Produced content amortization ($bn)4.26.37.17.67.7
Content assets, net ($bn)30.932.731.732.532.8
Table 1.2 Regional revenue growth year on year
RegionQ3 2025Q4 2025Q1 2026Q2 2026Q3 2026
UCAN, reported (%)1718141011
UCAN, F/X neutral (%)1718141011
EMEA, reported (%)1818171411
EMEA, F/X neutral (%)151512119
LATAM, reported (%)1015192117
LATAM, F/X neutral (%)2020181612
APAC, reported (%)2117201612
APAC, F/X neutral (%)2019191815

2 Financial Analysis & Ratios

  • Operating margin rose from 17.8% in FY2022 to 29.5% in FY2025 and 31.3% TTM; revenue grew faster than content amortization (FY2025 +7.3% against revenue +15.9%).
  • Q3 2026 net income $3.7bn, +43.9%; diluted EPS $0.87 against $0.59. Q1 2026 net income of $5.3bn includes the $2.8bn termination fee in interest and other income.
  • Free cash flow FY2025 $9.5bn and TTM $11.4bn; FY2021 FCF was ($0.1bn) when cash content spend was 1.43x amortization.
  • Debt $15.1bn and cash $8.2bn at 30 Sep 2026; net debt $7.1bn on the company definition. $1bn of 5.250% notes due 2036 issued in July 2026 refinance the $1bn 4.375% notes due November 2026.
  • Returns: ROE 50.4% TTM. Equity rose from $26.6bn at FY2025 to $29.3bn at 30 Sep 2026; TTM buybacks $12.9bn against TTM net income $14.8bn.
  • Effective tax rate 14% in FY2025 and 17% in 9M 2026.
Table 2.1 Income statement, cash flow and balance sheet summary ($bn unless stated)
Line itemFY2021FY2022FY2023FY2024FY2025TTM Q3 2026
Revenue29.731.633.739.045.249.7
Gross profit12.412.414.018.021.925.2
Research and development2.32.72.72.93.43.9
Selling, general and administrative3.94.14.44.65.25.8
Operating income6.25.67.010.413.315.6
Net income5.14.55.48.711.014.8
Diluted EPS ($)1.120.991.201.982.533.46
Operating cash flow0.42.07.37.410.112.3
Capital expenditure(0.5)(0.4)(0.3)(0.4)(0.7)(0.9)
Free cash flow(0.1)1.66.96.99.511.4
Stock based compensation0.40.60.30.30.40.5
Cash and investments6.06.17.19.69.18.2
Total debt15.414.414.515.614.515.1
Total equity15.820.820.624.726.629.3
Per share data restated for the 10 for 1 stock split of 14 Nov 2025. Gross profit equals revenue less cost of revenues. R&D is technology and development.
Figure 2.1 Quarterly revenue and margins
Table 2.2 What changed, Q3 2026 against Q3 2025
MetricQ3 2025Q3 2026Change
Revenue ($bn)11.5112.8711.8%
Gross profit ($bn)5.356.8027.1%
Operating income ($bn)3.254.4637.3%
Net income ($bn)2.553.6643.9%
Diluted EPS ($)0.590.8747.5%
Operating cash flow ($bn)2.833.1611.9%
Free cash flow ($bn)2.662.888.4%
Operating margin (%)28.234.66.4 pts
Net margin (%)22.128.56.3 pts
Table 2.3 Ratio analysis
RatioFY2021FY2022FY2023FY2024FY2025TTM Q3 2026
Growth and margins
Revenue growth (%)n/a6.56.715.615.9n/a
Gross margin (%)41.639.441.546.148.550.7
Operating margin (%)20.917.820.626.729.531.3
Net margin (%)17.214.216.022.324.329.7
FCF margin (%)(0.4)5.120.517.720.922.9
Cost and investment intensity
R&D (%) revenue7.78.67.97.57.57.8
SBC (%) revenue1.41.81.00.70.81.1
Capex (%) revenue1.81.31.01.11.51.9
Effective tax rate (%)12.414.712.912.613.716.6
Returns
ROE (%)32.324.526.138.442.850.4
ROA (%)11.59.611.117.020.125.2
ROIC (%)21.516.521.629.635.935.9
Asset turnover (x)0.670.650.690.730.810.85
Liquidity and leverage
Current ratio (x)0.951.171.121.221.191.07
Debt to equity (x)0.970.690.710.630.540.52
Net cash ($bn)(9.4)(8.3)(7.4)(6.0)(5.4)(6.9)
Efficiency and cash quality
FCF to net income (x)(0.03)0.361.280.790.860.77
Shareholder returns (%) FCFn/an/a879096113
Figure 2.2 Margin profile
Figure 2.3 Operating cash flow, capital expenditure and free cash flow
Table 2.4 Valuation snapshot at $65.78 per share, 23 Oct 2026
MeasureValue
Market cap ($bn)270.1
Enterprise value ($bn)277.0
P/E (TTM) (x)19.0
EV/Sales (TTM) (x)5.6
EV/EBITDA (TTM) (x)17.4
FCF yield (%)4.2
Price/Book (x)9.2

3 MD&A & Management Commentary

Latest earnings call and results release

  • Q3 2026 (20 Oct 2026): revenue $12.87bn, +12%, in line with the company forecast; diluted EPS $0.87 against $0.82 consensus; Q4 EPS guidance $0.67 against about $0.73 consensus.
  • Headcount: about 1,000 roles, about 6% of staff, cut the week before results; Q4 2026 margin guidance of 26.0% includes about 120 bp of related cost.
  • Advertising: FY2026 ad revenue about $2.7bn against about $3bn guided in July; management said it was behind its target because ad product rollouts were slower; ad revenue still grows more than 80% in 2026.
  • Churn improved year on year globally and in the US; 2026 price changes in the US, Mexico and Spain performed in line with expectations.
  • India: view hours +24%, revenue about +18% F/X neutral, largest quarter of paid net additions in India.
  • Buybacks: 63.9m shares for $4.8bn in Q3 2026, the largest quarter on record.
  • 2027: no guidance yet; stated objectives are double digit revenue growth, margin expansion and higher FCF, with guidance due in January 2027.
  • Q2 2026 call (16 Jul 2026): FY2026 revenue range narrowed to $51.0bn to $51.4bn; addressable market sized at about $670bn with about 7% share; under 45% penetration of about 800m broadband households; view hours +2% in H1 2026.
Table 3.1 Company outlook as filed or stated on the call
ItemOutlookSource
FY2026 revenue$51.1bn, +13% (+12% F/X neutral)Q3 2026 letter, 8-K Ex 99.1
FY2026 operating margin31.5%, incl. about 30 bp from Q4 headcount reductionsQ3 2026 letter
FY2026 advertising revenueabout $2.7bn (prior about $3bn)Q3 2026 letter
FY2026 free cash flowabout $12.0bn (prior about $12.5bn), lower on an expected Q4 real estate transactionQ3 2026 letter
FY2026 cash content spend to amortizationabout 1.1xQ3 2026 letter
Q4 2026 revenue$13.44bn, +11.5%Q3 2026 letter
Q4 2026 operating margin26.0%, incl. about 120 bp headcount reduction cost (Q4 2025: 24.5%)Q3 2026 letter
Q4 2026 diluted EPS$0.67; net income $2.79bnQ3 2026 letter

Management and CFO commentary

  • CFO Spence Neumann, WBD deal call (5 Dec 2025, Form 425): funding of $10.3bn cash, $50.0bn acquisition debt and $11.7bn stock; at least $2bn to $3bn of annual cost savings by year three; accretive to GAAP EPS by year two; leverage back under rating agency targets within two years.
  • CFO, Q4 2025 letter and interview (20 Jan 2026): FY2025 FCF $9.5bn against a $9bn forecast as a $0.7bn Brazil tax deposit moved into 2026; 2026 margin target 31.5%, about 2 points of expansion incl. about 0.5 point of M&A cost; ad revenue to roughly double to about $3bn; buybacks paused for the WBD deal.
  • CFO, Q1 2026 (16 Apr 2026): FCF guidance raised to about $12.5bn after the $2.8bn termination fee; buybacks resumed; about $275m of M&A cost in 2026 guidance; churn lower year on year in every region.
  • CFO, Q2 and Q3 2026 letters: record buybacks of $4.7bn and $4.8bn; FY2026 FCF lowered to about $12.0bn on an expected Q4 real estate transaction; $1bn 2026 maturity refinanced.
  • Co CEOs Ted Sarandos and Greg Peters: WBD described as a rare opportunity in December 2025 and as an accelerant only at the right price in April 2026, when Netflix declined to raise its offer; Q3 2026 letter addresses investor concern over view hours growth and frames headcount cuts as funding investment in priority areas.
Table 3.2 Management statements in their own words
SpeakerDate and sourceStatement
Spence Neumann, CFO5 Dec 2025, WBD deal call (Form 425)“We expect proforma leverage to be elevated at closing”
Netflix management, shareholder letter16 Apr 2026, 8-K Ex 99.1“Warner Bros. would have been a nice accelerant for our strategy”
Netflix management, shareholder letter20 Oct 2026, 8-K Ex 99.1“We know there's some investor concern about our view hours growth.”
Table 3.3 Key disclosures from the latest Form 10-K and Form 10-Q
ItemDisclosure
10-K FY2025, Item 1A newTwo new risk factors on the Warner Bros. Discovery transaction, including a $5.8bn Netflix termination fee in certain regulatory cases and up to $42.2bn of bridge commitments; both lapsed when WBD terminated on 27 Feb 2026.
10-K FY2025, Item 1A changedCompetition risk adds generative AI; reputation risk names advertisements; cybersecurity risk adds open source software and generative AI; net neutrality risk cites network usage fee proposals.
10-K FY2025, Item 7Cost of revenues +$2.2bn: content amortization +$1.1bn and other cost of revenues +$1.1bn, including Brazil non income tax assessments ($619m charge in Q3 2025).
10-K FY2025, liquidityContractual obligations $45.0bn: content $24.0bn ($11.5bn within 12 months), debt principal and interest $18.1bn, operating leases $2.9bn; unknown future title obligations estimated at $1bn to $4bn over three years.
10-K FY2025, Item 7AA 10% weaker US dollar would lower accumulated other comprehensive income on revenue hedges by about $2.3bn before tax.
10-K FY2025, debt noteSenior notes $14.5bn at par across twelve tranches due 2026 to 2054, incl. EUR 4.7bn; $3bn revolver to April 2029 undrawn; covenant EBITDA to interest at least 3.0x.
10-Q Q3 2026, MD&ARevenue +$1.4bn year on year: subscription +$1.06bn, advertising +$0.26bn, F/X net of hedging +$0.10bn. Technology and development +21% on higher personnel costs.
10-Q Q3 2026, cash flow9M 2026 operating cash flow $10.2bn, +27%, incl. the $2.8bn fee and $729m of non routine Brazil tax payments; InterPositive acquired in March 2026 for about $587m.
10-Q Q3 2026, risk factorsNo material change from the FY2025 Form 10-K; no material litigation listed.

4 Sector & Competitor Analysis

  • Sector: streaming video, studios and ad supported video. Netflix estimates about 5% of global TV viewing and about 9.0% of US TV time in December 2025, while linear TV held over 40% of US TV screen time.
  • Consolidation: Paramount Skydance agreed in February 2026 to buy Warner Bros. Discovery for $31 per share in cash (about $110bn enterprise value) after WBD ended its $27.75 per share agreement with Netflix; WBD deregistered on 16 Oct 2026.
  • Margin: NFLX TTM operating margin 31.3% against Alphabet 33.1%, Disney 18.4%, Spotify 14.6%, Roku 5.2%, Paramount Skydance 3.7% and WBD (3.5%).
  • Growth: NFLX 14.7% TTM against Alphabet 23.1%, Roku 22.1%, Spotify 14.0%, Disney 6.2%, Paramount Skydance 1.6% and WBD (6.3%).
  • Valuation: NFLX 5.6x EV/Sales and 19.0x P/E, against Disney 2.4x and 22.6x, Spotify 5.3x, Roku 4.0x and Alphabet 8.5x and 16.1x.
  • Competition for sports and events: YouTube carries the Oscars from 2029; Amazon carries Thursday Night Football and NBA games. Live is about 5% of Netflix 2026 content spend and about 1% of view hours.
Table 4.1 Peer comparison, latest reported trailing twelve months
CompanyRevenue TTM ($bn)Revenue growth (%)Gross margin (%)Operating margin (%)Net margin (%)FCF margin (%)ROE (%)Net cash ($bn)Market value ($bn)EV/Sales (x)P/E TTM (x)
NFLX49.714.750.731.329.722.950.4(6.9)2705.619.0
DIS98.96.2n/a18.48.78.47.8(40.9)1942.422.6
WBD36.1(6.3)n/a(3.5)(8.8)6.0(9.6)(28.7)n/an/an/a
SPOT20.714.032.814.6n/a18.0n/a10.71205.3n/a
ROKU5.222.145.55.26.813.612.62.6244.066.4
GOOGL445.923.160.933.154.811.938.1142.33,9288.516.1
PSKY29.11.6n/a3.7(2.1)1.6(5.3)(12.9)n/an/an/a
Disney TTM to June 2026; Spotify IFRS converted at $1.142 per EUR; WBD TTM to June 2026 and no market data after its acquisition; no market data for Paramount Skydance. Alphabet net income includes large non operating gains. NFLX net income includes the $2.8bn termination fee.
Figure 4.1 Revenue growth versus operating margin, peer set

5 Material Events & Contracts

  • Sixteen Forms 8-K in twelve months. Five relate to the Warner Bros. Discovery agreement, its amendment to all cash, its financing and its termination.
  • WBD timeline: agreement on 4 Dec 2025 at $27.75 per share (equity value about $72.0bn); amended to all cash on 19 Jan 2026 with $42.2bn bridge commitments; terminated on 27 Feb 2026; $2.8bn fee received in Q1 2026.
  • Capital returns: an additional $25bn buyback authorization on 22 Apr 2026.
  • Board: Reed Hastings left the board at the 2026 meeting; Jay Hoag became Chairman and the lead independent director role ended; Anne Sweeney resigned on 26 Jul 2026.
Table 5.1 Forms 8-K filed in the last twelve months
DateItemsEvent
30 Oct 20258.01, 9.01Board approved a 10 for 1 forward stock split for holders of record on 10 Nov 2025.
4 Nov 20255.02, 9.01Executive severance plan amended from 1 Jan 2026: 2x salary plus target bonus outside a change in control; retirement vesting added for the co CEOs, CFO and Chief Legal Officer.
14 Nov 20255.03, 9.01Charter amendment raised authorized common stock from 4.99bn to 49.9bn shares with the split.
5 Dec 20251.01, 7.01, 9.01Agreement to acquire WBD Streaming and Studios at $23.25 cash plus $4.50 in stock per WBD share; equity value about $72.0bn; $59bn bridge commitment; WBD break fee $2.8bn, Netflix regulatory break fee $5.8bn.
5 Dec 20259.01Form 8-K/A refiling the merger agreement exhibit.
22 Dec 20251.01, 2.03, 9.01$5bn revolving credit facility and $20bn delayed draw term loan; bridge commitments reduced to $34bn.
20 Jan 20261.01, 7.01, 9.01Amended WBD agreement at $27.75 per share in cash; bridge commitments raised to $42.2bn.
20 Jan 20262.02, 9.01Q4 2025 results: revenue $12.05bn (+17.6%), operating margin 24.5%, EPS $0.56; FY2026 guidance $50.7bn to $51.7bn; buybacks paused for the WBD deal.
27 Feb 20261.02WBD terminated the agreement to sign with Paramount Skydance; Netflix waived its match right; $2.8bn termination fee paid to Netflix; all financing commitments ended.
16 Apr 20262.02, 5.02, 9.01Q1 2026 results: revenue $12.25bn (+16.2%), margin 32.3%, EPS $1.23 incl. fee; FCF guidance raised to about $12.5bn; Reed Hastings not standing for reelection.
22 Apr 20268.01Additional $25bn share repurchase authorization.
5 Jun 20265.07, 8.01Annual meeting of 4 Jun 2026: 12 directors elected, auditor ratified, say on pay approved, four shareholder proposals not approved; Jay Hoag named Chairman.
16 Jul 20262.02, 9.01Q2 2026 results: revenue $12.56bn (+13.4%), margin 33.4%, EPS $0.80; FY2026 revenue range narrowed to $51.0bn to $51.4bn.
22 Jul 20268.01, 9.01Issued $1bn 5.250% senior notes due 2036 to repay $1bn 4.375% notes due November 2026.
30 Jul 20265.02Director Anne Sweeney resigned effective 26 Jul 2026.
20 Oct 20262.02, 9.01Q3 2026 results: revenue $12.87bn (+11.8%), margin 34.6%, EPS $0.87; FY2026 ad revenue guidance about $2.7bn; FCF guidance about $12.0bn; Q4 margin guidance 26.0%.
Table 5.2 Material contracts and financing arrangements
ContractTerms
Senior notes$15.3bn at par at 30 Sep 2026 across tranches due to 2054, incl. euro notes; $1bn 5.250% notes due 2036 issued July 2026.
Revolving credit and commercial paper$3bn revolver to April 2029 and $3bn commercial paper program, both unused; WBD related $5bn revolver and $20bn term loan terminated.
Content obligations$25.2bn at 30 Sep 2026, of which $19.6bn not on the balance sheet.
LicensingNew Disney licensing agreement and TF1 channel integration in France live since June 2026.

6 Ownership, Voting Power & Annual Meeting

  • One class of common stock, one vote per share; no controlling holder. Directors and officers held 1.24% including options at 6 Apr 2026.
  • 2026 annual meeting (4 Jun 2026): quorum 85.6%; all 12 directors elected with 90.8% to 98.5% of votes cast; say on pay 83.4%; written consent proposal 44.6%.
  • Insiders, 12 months: no open market purchases; sales about $402.5m. Reed Hastings sold about $309.0m after option exercises, mostly under 10b5-1 plans; co CEOs Greg Peters about $17.7m and Ted Sarandos about $14.4m.
Table 6.1 Annual meeting vote results, 4 Jun 2026
ProposalFor (bn votes)Against (bn votes)Abstain (bn votes)For as % of votes castResult
Elect Richard Barton2.8910.2940.00790.8Elected
Elect Mathias Dopfner3.0960.0880.00897.2Elected
Elect Jay Hoag2.9630.2210.00893.1Elected
Elect Leslie Kilgore3.0230.1620.00794.9Elected
Elect Strive Masiyiwa3.0660.1160.00996.4Elected
Elect Ann Mather2.9740.2100.00893.4Elected
Elect Elinor Mertz2.9040.2800.00791.2Elected
Elect Greg Peters3.1360.0480.00798.5Elected
Elect Susan Rice3.0360.1210.03496.2Elected
Elect Ted Sarandos3.1360.0480.00798.5Elected
Elect Brad Smith3.0530.1310.00795.9Elected
Elect Anne Sweeney3.0630.1210.00796.2Elected (resigned Jul 26, 2026)
Ratify Ernst & Young LLP for FY20263.4840.1170.00496.8Approved
Advisory vote on executive compensation2.6610.5170.01383.7Approved
Shareholder proposal: right to act by written consent1.4181.7600.01344.6Not approved
Shareholder proposal: ESG ROI report0.0333.1330.0261.0Not approved
Shareholder proposal: report on politicized brand misalignment0.0313.1330.0281.0Not approved
Shareholder proposal: adopt cumulative voting0.0953.0770.0193.0Not approved
For as % of votes cast excludes abstentions and broker non votes.

Remarks at the 4 Jun 2026 annual meeting

  • The virtual meeting was procedural: no business, financial or strategy remarks by management and no live shareholder questions are recorded; the co CEOs, the CFO and eight directors attended.
  • Proponents presented four shareholder proposals (written consent, ESG spending report, brand report, cumulative voting); the cumulative voting proponent cited the terminated WBD deal.
  • After the meeting Jay Hoag became Chairman as Reed Hastings left the board, and the lead independent director role ended.
Table 6.2 Holders above 5% listed in the 2026 proxy statement
HolderShares (m)Stake (%)Basis
Vanguard Group364.48.6513G/A of Feb 2024; 0.0% in 13G/A of 27 Mar 2026 after disaggregation
BlackRock309.07.3413G/A of Jan 2024
FMR222.85.2913G/A of 7 Apr 2025
Directors and officers (16 persons)52.41.24DEF 14A, 6 Apr 2026, incl. exercisable options

7 Risk Factors

  • The Q3 2026 Form 10-Q reports no material change in risk factors from the FY2025 Form 10-K. The FY2025 10-K added two WBD transaction risks, which lapsed on termination, and reworded four others.
Table 7.1 Risk factors disclosed in Item 1A, with changes in the FY2025 Form 10-K
RiskDisclosure and change
CompetitionChanged: adds generative AI as a factor that could favour competitors; YouTube, Amazon and a combined Paramount and WBD compete for viewing time, rights and talent.
AdvertisingChanged: reputation risk now names advertisements; FY2026 ad revenue guidance cut to about $2.7bn.
Content costs and obligationsContent obligations $25.2bn at 30 Sep 2026; unknown future title obligations estimated at $1bn to $4bn over three years.
Currency56% of FY2025 revenue outside the US dollar; a 10% weaker dollar lowers hedge AOCI by about $2.3bn.
CybersecurityChanged: adds open source software and generative AI as sources of exposure.
Network accessChanged: cites network usage fee proposals in the EU and US and the 2025 court ruling against FCC net neutrality rules.
TaxBrazil non income tax charge $619m in Q3 2025; $729m of non routine Brazil payments in 9M 2026; gross unrecognized tax benefits $566m.
WBD transaction (new, lapsed)Completion and financing risks added in the 10-K; ended with termination on 27 Feb 2026.

8 Stock Price, Scenarios & Sensitivity

  • NFLX closed at $65.78 on 23 Oct 2026, 43.6% below the 52 week high of $116.73 and 2.6% above the low of $64.10; shares fell almost 6% after hours on 20 Oct 2026.
  • Valuation: 19.0x TTM P/E, or about 22.4x excluding the termination fee; 5.6x EV/Sales; FCF yield 4.2%.
  • Consensus: revenue FY2027 $57.3bn and FY2028 $63.1bn; EPS FY2027 $3.83 and FY2028 $4.56.
  • Scenario model: revenue grows from TTM Q3 2026 $49.7bn for three years; net interest of ($0.5bn) and a 15% tax rate; buybacks lower the share count; price equals FY2029 EPS times exit P/E.
Figure 8.1 NFLX monthly closing price, split adjusted

Critical factors and core assumptions

Table 8.1 Critical factors behind the best case
FactorCurrent valueBest case requiresEvidence in filings and calls
Advertising revenueFY2025 over $1.5bn; FY2026 guidance about $2.7bnad revenue doubles again in 2027 and reaches high single digit % of revenue by FY2029Q3 2026 letter; 10-Q Q3 2026 (+$864m in 9M 2026); 15 new ad tier countries in 2027
Operating marginFY2025 29.5%; FY2026 guidance 31.5%about 2 points of expansion a year to 38% in FY202917.8% in FY2022 to 29.5% in FY2025 (10-K)
Revenue growthQ3 2026 +11.8%; Q4 2026 guidance +11.5%growth returns to about 14% a yearFY2025 +15.9%; F/X neutral growth slowed in every region in 2026
Engagement and pricingview hours +2% in H1 2026; churn lower year on yearview hours growth rises while annual price increases continue without higher churnQ2 and Q3 2026 letters and calls
Share countdiluted shares 4.20bn in Q3 2026, (3.3%) year on yearFCF above $12bn a year funds a 4% annual share count reduction$22.3bn authorization remaining (10-Q Q3 2026)
M&A and content costWBD agreement terminated; $2.8bn fee receivedno large dilutive acquisition; content cost growth near 10% a year8-K 27 Feb 2026; Q2 2026 call
  • Revenue base TTM Q3 2026 $49.7bn; FY2026 guidance $51.1bn.
  • Best case: 14% revenue CAGR to $73.7bn, 38% operating margin, 28x P/E, share count (12%).
  • Base case: 11% revenue CAGR to $68.0bn (consensus FY2028 $63.1bn), 35% margin, 22x P/E, share count (8%).
  • Worst case: 7% revenue CAGR to $60.9bn, 30% margin, 15x P/E, share count (4%).
  • Tax rate 15% (FY2025 14%, 9M 2026 17%); net interest ($0.5bn) a year; no dividend.

Scenarios, three years forward

Table 8.2 Scenario analysis, TTM Q3 2026 to FY2029
MeasureWorst caseBase caseBest case
Revenue CAGR, 3 years (%)7.011.014.0
Revenue, FY2029 ($bn)60.968.073.7
Operating margin, FY2029 (%)30.035.038.0
Net income, FY2029 ($bn)15.119.823.4
EPS, FY2029 ($)3.835.246.47
Exit P/E (x)15.022.028.0
Implied price ($)58115181
Change against $65.78 (%)(13)75175
Implied annual return (%)(4.4)20.640.2
FY2029 means the four quarters to Q3 2029. Implied annual return excludes dividends; NFLX pays none.
Figure 8.2 Three year price scenarios

Sensitivity analysis

Table 8.3 Sensitivity of implied price to revenue CAGR and operating margin at 22x P/E
Revenue CAGR \ Operating margin28%31%34%37%40%
5%$77$86$94$103$112
7%$82$91$100$109$118
9%$87$96$106$115$125
11%$92$102$112$122$132
13%$97$108$118$129$140
15%$102$114$125$136$147
Cells show implied share price in year 3. Current price $65.78. Blue cells sit above the current price, red cells below.
Table 8.4 Sensitivity of implied price to exit P/E and operating margin at 11% revenue CAGR
Exit P/E \ Operating margin28%31%34%37%40%
14x$58$65$71$78$84
18x$75$83$92$100$108
22x$92$102$112$122$132
26x$108$120$132$144$156
30x$125$139$153$167$180
Cells show implied share price in year 3. Current price $65.78. Blue cells sit above the current price, red cells below.

Disclaimer

This analysis is for information only and is not financial advice. It is derived from public SEC filings retrieved via sec-api.io and is not a publication of the U.S. Securities and Exchange Commission. Scenario values are model outputs under stated assumptions and are not forecasts. Data as of 23 October 2026.

Sources

All company figures are read from SEC filings retrieved through the sec-api.io MCP server. Call statements are taken from the Q3 2026 and Q2 2026 video earnings interviews held by the company.

Table A.1 Filings used, with accession numbers
FormPeriodFiledAccession number
10-QQ3 202621 Oct 20260001065280-26-000291
8-K Ex 99.1Q3 2026 shareholder letter20 Oct 20260001065280-26-000290
10-QQ2 202617 Jul 20260001065280-26-000212
8-K Ex 99.1Q2 2026 shareholder letter16 Jul 20260001065280-26-000211
10-QQ1 202617 Apr 20260001065280-26-000138
8-K Ex 99.1Q1 2026 shareholder letter16 Apr 20260001065280-26-000137
10-KFY202523 Jan 20260001065280-26-000034
8-K Ex 99.1Q4 2025 shareholder letter20 Jan 20260001065280-26-000033
10-QQ3 202522 Oct 20250001065280-25-000406
10-QQ2 202518 Jul 20250001065280-25-000323
10-QQ1 202518 Apr 20250001065280-25-000176
10-KFY202427 Jan 20250001065280-25-000044
10-KFY202326 Jan 20240001065280-24-000030
10-KFY202226 Jan 20230001065280-23-000035
8-KWBD merger agreement5 Dec 20250001193125-25-308651
8-KWBD financing facilities22 Dec 20250001193125-25-327462
8-KAmended WBD merger agreement20 Jan 20260001193125-26-015951
8-KWBD termination27 Feb 20260001193125-26-082247
8-K2026 annual meeting5 Jun 20260001065280-26-000189
8-KStock split30 Oct 20250001065280-25-000407
Table B.1 Exhibits to Forms 8-K filed in the last twelve months
FiledExhibitDocumentContent
30 Oct 2025EX-99.1Press release: ten for one stock splitBoard approved a ten for one forward split via a charter amendment; Stated purpose: reset the share price to a range more accessible to employees in the stock option program
4 Nov 2025EX-10.1Executive Officer Severance Plan, amended effective Jan 1, 2026Severance outside a change in control: 2x (base salary plus target bonus), plus pro rata bonus and an 18 month benefits (COBRA) payment; Severance within a change in control protection period (3 months before to 24 months after): 2x (base salary plus target bonus), pro rata bonus and a 24 month benefits payment
4 Nov 2025EX-10.2Severance Plan amendment consent letter (form)Form letter asking each executive officer to consent to the plan amendments effective Jan 1, 2026; Non change in control severance formula changes from 1x (salary plus target bonus plus target annual LTI) to 2x (salary plus target bonus)
4 Nov 2025EX-10.3Award amendment consent letter (form) for RSUs and PSUsRSUs and PSUs granted more than 12 months before retirement keep vesting on the normal schedule after a qualifying retirement; Qualifying termination outside a change in control now credits an extra 12 months of vesting plus pro rata vesting for the next tranche
14 Nov 2025EX-3.1Certificate of amendment to the certificate of incorporation (stock split)Authorized shares raised to 49,910,000,000: 49.9bn common and 10m preferred, par value $0.001; Each common share subdivided into ten shares at the effective time of 4:01 p.m. ET on Nov 14, 2025
5 Dec 2025EX-10.1Project Noble bridge commitment letter (Wells Fargo, BNP Paribas, HSBC)364 day senior unsecured bridge facility of $59.0bn, addressed to CFO Spencer Neumann; Commitments: BNP Paribas 35%, Wells Fargo 50% (33.898% WFBNA plus 16.102% WFSCI), HSBC entities 15%
5 Dec 2025EX-2.1Agreement and Plan of Merger with Warner Bros. Discovery (Dec 4, 2025)Netflix (via Nightingale Sub) to acquire WBD (through New Topco 25) after the spin of the Global Networks business (SpinCo); Per share cash amount $23.25 plus stock worth $4.50; collar: exchange ratio 0.0460 at or below a $97.91 Netflix VWAP and 0.0376 at or above $119.67; stock consideration percentage 16.22%
5 Dec 2025EX-99.1Joint press release: Netflix to acquire Warner Bros.$27.75 per WBD share ($23.25 cash plus $4.50 in Netflix stock, 10% symmetrical collar); equity value about $72.0bn, enterprise value about $82.7bn; Discovery Global spin now expected in Q3 2026; deal expected to close in 12 to 18 months
5 Dec 2025EX-2.1Merger agreement refiled with form of Separation and Distribution Agreement (8-K/A)8-K/A refiles the Dec 4, 2025 merger agreement to include an exhibit omitted from the original filing; it supersedes the earlier Exhibit 2.1; Added Exhibit A: agreed form of the Separation and Distribution Agreement between WBD and SpinCo (Global Networks), with exhibits for SpinCo charter and bylaws, tax matters and transition services
22 Dec 2025EX-10.1Senior unsecured revolving credit agreement ($5bn, Dec 19, 2025)$5.0bn revolving commitments; Wells Fargo Bank administrative agent; Wells Fargo Securities, BNP Paribas and HSBC joint lead arrangers; 11 documentation agents; Matures at the earliest of the third anniversary of the acquisition closing, termination of the WBD merger agreement, or five years after signing
22 Dec 2025EX-10.2Senior unsecured delayed draw term loan agreement ($20bn, Dec 19, 2025)$20.0bn of delayed draw commitments funded on the acquisition closing date, in two tranches; Tranche 1 matures 24 months and Tranche 2 matures 36 months after the acquisition closing
20 Jan 2026EX-99.1Q4 2025 shareholder letterQ4 2025 revenue $12.05bn (+17.6% y/y), operating income $2.96bn (+30%), margin 24.5%, diluted EPS $0.56 incl. ~$60m of WBD bridge financing costs in interest expense; FY2025 revenue $45.2bn (+16%), operating margin 29.5% (26.7% in 2024), ad revenue more than 2.5x to over $1.5bn; FCF $9.5bn vs $6.9bn
20 Jan 2026EX-10.1Bridge facility incremental commitments agreement (Jan 19, 2026)Bridge commitments were $59.0bn at signing, reduced to $34.0bn on Dec 19, 2025 after the revolver and term loan were signed; Incremental commitments of $8.2bn lift the bridge to $42.2bn: Wells Fargo $4.1bn, BNP Paribas $2.87bn, HSBC Bank plc $1.23bn
20 Jan 2026EX-2.1Amended and restated merger agreement with WBD (Jan 19, 2026)Per Share Merger Consideration changed to $27.75 all cash; collar and Netflix stock component removed; SpinCo Specified Amount (target net debt) schedule cut by $260m: $17.04bn at Jun 30, 2026 and $16.14bn at Dec 31, 2026
20 Jan 2026EX-99.1Joint press release: amendment to an all cash transactionConsideration stays at $27.75 per WBD share, now all cash, plus Discovery Global shares for WBD holders; Financing from cash on hand, available credit facilities and committed financing; structure not subject to CFIUS review
16 Apr 2026EX-99.1Q1 2026 shareholder letterQ1 2026 revenue $12.25bn (+16.2%, +14% FX neutral), operating income $3.96bn (+18%), margin 32.3%; diluted EPS $1.23 incl. the $2.8bn WBD termination fee in interest and other income; FY2026 guide unchanged at $50.7bn to $51.7bn revenue and 31.5% margin; Q2 guide revenue $12.57bn, margin 32.6% (34.1% a year earlier) as content amortization growth peaks in Q2
16 Jul 2026EX-99.1Q2 2026 shareholder letterQ2 2026 revenue $12.56bn (+13.4%, +12% FX neutral), operating income $4.19bn (+11%), margin 33.4% (34.1% a year earlier), diluted EPS $0.80; EMEA revenue above $4.0bn, LATAM and APAC each above $1.5bn; FY2026 revenue range narrowed to $51.0bn to $51.4bn; margin 31.5%; ad revenue about $3bn; implied operating income growth of 20% or more; Q3 guide revenue $12.86bn, margin 33.2%
22 Jul 2026EX-1.1Underwriting agreement for $1bn 5.250% senior notes due 2036Representatives: BNP Paribas, Morgan Stanley, RBC Capital Markets and Wells Fargo; Goldman Sachs, HSBC and J.P. Morgan among book runners; Price to public 99.255%; underwriters buy at 98.855% of principal
22 Jul 2026EX-4.2Second supplemental indenture: 5.250% senior notes due 2036$1.0bn of 5.250% senior notes maturing Aug 15, 2036, under the Jul 29, 2024 base indenture with Computershare Trust; Interest paid Feb 15 and Aug 15, starting Feb 15, 2027
22 Jul 2026EX-5.1Skadden legal opinion on the 2036 notesSkadden, Arps, Slate, Meagher and Flom opines the notes are valid and binding obligations under New York law; Notes issued off the S-3ASR shelf (File No. 333-281071) filed Jul 29, 2024; prospectus supplement dated Jul 20, 2026
20 Oct 2026EX-99.1Q3 2026 shareholder letterQ3 2026 revenue $12.87bn (+11.8%, +11% FX neutral), operating income $4.46bn (+37%), margin 34.6% vs 28.2%, diluted EPS $0.87 (+49%); churn improved y/y globally and in the US; Q4 2026 guide: revenue $13.44bn (+11.5%), operating margin 26.0% incl. ~120 bp from announced headcount reductions; EPS $0.67